“After sports, what’s next?”

For the world-class athlete, this question marks the beginning of a new and pivotal chapter. The Athlete-Entrepreneur Mentorship (AEM) Programme is designed to empower athletes to build their own answer, providing a definitive pathway to channel their elite mindset from the podium to the boardroom.

Our mission is to bridge the world of competitive sports and enterprise. We go beyond career planning; we offer a bespoke journey for athletes to explore their potential, redefine their identity beyond the arena, and forge a future they are passionate about.

Through a strategic alliance with visionary founders and industry leaders, the AEM Programme offers an unparalleled opportunity for hands-on experience. Participants will be immersed in dynamic business environments, gaining practical exposure to the fundamentals of building and scaling a venture. This is more than an internship—it's a residency in innovation.

We focus on translating world-class discipline into entrepreneurial excellence. Our curriculum is designed to equip athletes with a new arsenal of skills, from financial literacy and market strategy to leadership and digital innovation. Through dedicated one-on-one mentorship, athletes will learn to leverage the resilience, focus, and drive that defined their sporting careers into powerful assets for their entrepreneurial journey.